Thursday, February 18, 2010

Why I am now a fan of North Face.

I was shooting at Pike Place Market in Seattle today. On my way back to the Bainbridge Ferry, I walked by the North Face Store (1023 1st Ave) and I noticed a single pair of shoes out front. I found it visually interesting. A moment later, a North Face employee came out and set a second pair next to the first.

I asked about them and he explained that when a customer buys new shoes and their old pair is in good condition and unwanted, a North Face employee puts the shoes out front. "They are always gone in a couple of hours."

Recycling Shoes, Seattle, Washington.

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